The Adicolor distributor’s meeting in China

It was our honor to once again this year attend the Shanghai Verylux Annual distributor’s meeting that was held in Shanghai on 20-21 May 2017. A great event that becomes more important and stimulating with every year that passes. More people, about 200 present at this year’s meeting, more enthusiasm and more professionalism in the high-level results that the Verylux team have achieved with increasing success on the Chinese market. Verylux, controlled by Mr. Zhang Qun, has been the exclusive importer for Adicolor brand products in China for the last 8 years. He stepped into the Italian decorative effects world only shortly before the start of our collaboration and became immediately so fascinated by this business that he started his own import company.

The growth from that point onwards has been steadily conspicuous, becoming today one of the most flourishing distribution organizations in the field that can be found on the Chinese market with more than 300 sales points throughout China of which over 150 are dedicated showrooms, all incredibly elegant and spectacular, as difficult to find anywhere else in the world.

Their future target of growth is to open at least 3-4 new showrooms per month of this high level.

We also were privileged to attend the opening ceremony of one new Verylux show room in Xi’An. During the event, much time was dedicated to demonstrating new products and application ideas which included many of the Arenarya tactile effects, creating a great interest amongst all the spectators.

Amidst reports on the company’s progress, rewards for the most performing distributors, promotional sales and future programs, there was also a gala dinner with fine food, good Italian wine and time for fun, games and even singing. A big congratulations Verylux for the great work.

See you at the 2018 edition!